I was out to dinner a while back with my wife and we were dining at our local dive and we ordered the "house wine". I didn't have to swirl it, smell it, taste it or even look at the bottle. It was simple and actually very acceptable. It occurred to me that maybe a long standing tradition at the company needed to change.
Since our inception we have been media snobs, I admit it. If it wasn't made by Taiyo Yuden or MAM-A we simply didn't want to deal with it. We were very aware that our competitors had entered the "junk" disc market but we chose to stay on the high ground. The problem with the low end market is knowing who really made the discs, what standards did they use, did they pay the royalty, etc. Most of these discs come out of Asia and that is not where you are going to get honest answers or find the attention to detail that we felt was critical. Enter India.
The factory we have chosen runs an extremely tight ship. We have researched and tested extensively. They pass muster and we're willing to put our name on it. The discs record well across a variety of burners and the print surfaces are good. We will have a fairly simple lineup with CD and DVD offered with either Silver Gloss, White Inkjet or White Thermal.
We're offering an introductory special that allows our buyers to sample as few as 100 at the price of a pallet. So check them out and let us know how they taste, er, uh, work.
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